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4 Golden Email Tips for St. Patrick’s Day

Melanie Velasquez
Marketing Manager
 
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As St. Patrick’s Day quickly approaches, there is still time to make your email campaigns reach that pot of gold at the end of the rainbow. Marketers are using email this holiday to increase engagement with fun creatives, cheerful subject lines, and exclusive promotions. Here are 4 easy and effective email tips to make your St. Patty’s a lucky one for your business!

#1 Drop a dash of green in your email design

Feel free to incorporate different shades of green, shamrocks, rainbows, pots of gold, and other relevant images to make your message come across stronger to the user. That being said, don’t make the entire email green. Instead, add some contrasting colors to keep users engaged but not overwhelmed.

Here’s an example of an effective St. Patty’s email design:

 

 

#2 Get the timing right

In a recent study by Mailcharts.com, they saw that when it comes to St. Patrick’s Day, marketers send 47% of promo emails before the holiday, 45% of emails are sent on the actual day, and 9% are sent after the holiday. Our advice is to send your campaign shortly before St. Patrick ’s Day to start giving your consumers a heads-up on your promotion. If your email is a success, you can even extend your campaign an additional day.

#3 Create vertical specific campaigns

Depending which industry your company is in, this holiday can be a great opportunity to drive sales. For instance, if your business offers payday loans or credit cards, why not incorporate the idea of saving or receiving money? Typically, 48% of all promotional campaigns focus on adding a percentage-off discount, rather than dollars off, in their campaign.

#4 Make that subject line count

To improve your open rates, use festive subject lines that are related to St. Patrick’s Day. Adding a sense of urgency for a single day campaign can make the user want to open your email immediately. Here are a few subject line examples to get you started:

  • It’s your lucky day – an exclusive offer just for you
  • Today Only: Save 15% on your purchase
  • Get more greens with your pre-approved credit card
  • You reached the pot of gold – Save 10% on today!

 

Happy emailing! We wish you the best of luck on your St. Patty campaigns!

 

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