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MULTI-CHANNEL
PERFORMANCE ADVERTISING
TECHNOLOGY
THE
MATOMY PERFORMANCE
PLATFORM

Our proprietary performance advertising platform accelerates campaign performance via a layered approach. Combining tracking, data and business intelligence in real time, the Matomy Performance Platform delivers the most effective results for performance advertising campaigns.
It’s a winning formula for smarter ad planning, more precise targeting and better revenue results for all of our ADVERTISERS and MEDIA PARTNERS.

BUSINESS INTELLIGENCE LAYER
DATA LAYER
MEDIA MARKETPLACES 3RD PARTY MEDIA SOURCES DIRECT MEDIA SOURCES
PERFORMANCE MARKETPLACE
DISPLAY

OPTIMUS™: In-house proprietary technology that enhances Matomy’s efficiency, programmatic and monitoring capabilities with the support of third-party marketplace solutions.

VIDEO

OPTIMUS™: Innovative video advertising tools for maximum viewability and engagement of video ads across web and mobile, including integration with all leading third- party sources. MOBFOX by MATOMY™: Proprietary programmatic video buying/selling capabilities on mobile.

EMAIL

WHITE DELIVERY™: Proprietary technology to manage highly effective performance email campaigns with advanced targeting, buying and analytics capabilities.

INCENTIVIZED

MATOMY MONEY™: In-app reward advertising platform built from proprietary technology that provides industry leading monetization across web and mobile.

AFFILIATES

MATOMY MARKET™: CPA marketplace technology enabling both affiliates and advertisers across media channels to run effective performance-based marketing campaigns with advanced reporting and targeting capabilities.

DOMAIN MONETIZATION

PARKING CREW™: Innovative automated monetization platform for direct navigation traffic. TONIC: Self-service marketplace for buying or selling high quality email, domain, pop or exit traffic for both advertisers and publishers.

SOCIAL

Advanced campaign management, optimization and measurement capabilities through licensing of PMD technology by ADQUANT for Facebook activity.

SEARCH

AD MANAGER™: Proprietary search engine advertising technology providing advanced campaign management, analytics and efficiency capabilities for increased ROI.

MOBILE

MOBFOX by MATOMY™: Proprietary mobile programmatic advertising platform with advanced ad serving, RTB exchange and network mediation capabilities. MOBIT™ traffic optimization platform for mobile CPA and CPI campaigns.

CORE CAPABILITIES
REAL-TIME TRACKING AND OPTIMIZATION
Algorithm-based insights for campaign, media and creative optimization.

Advanced real-time tracking capabilities for performance advertising campaigns during and post-conversion.
DATA AND BUSINESS INTELLIGENCE
Enterprise-level data analytics.

Data collection and aggregation at scale.
PROGRAMMATIC MEDIA BUYING AND RTB
Mobile and web technology enabling advanced RTB campaign and media management.
ACROSS MULTIPLE DEVICES & MEDIA CHANNELS
Optimization, analytics and payment systems unified across devices and media channels.