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BUY MEDIA SMARTER WITH THE
DATA DRIVEN MOBILE DSP
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MOBILE PLATFORMS
Built by media buyers, for media buyers. myDSP is Matomy’s data-driven, self-serve mobile demand side platform with global inventory and attractive rates from market leading SSPs such as MoPub, Smaato, Inneractive, PubMatic, RhythmOne, PulsePoint, and our sister company, Mobfox. With a unique combination of automated buying and optimization tools, myDSP offers everything you need for reaching, acquiring, and engaging high LTV users at scale.
YOUR TOOLS FOR
MEDIA-BUYING PROCESS
With enhanced targeting, access to leading supply, smart inventory insights, and competitive bid fees, myDSP is quickly becoming the mobile DSP of choice for media buyers across the globe

LEADING SUPPLY

Enjoy direct access and competitive bid fees from Matomy's Mobfox SSP as well as other industry-leading SSPs like Smaato, MoPub, Inneractive, RhythmOne, and PulsePoint.

ENHANCED TARGETING

Choose from many targeting and segmentation options including data-driven gender targeting for granular control over your desired audience.

AD FORMATS

Get the results you want on a wide range of top-performing ad formats, including Native and Video.

MICRO BIDDING

With myDSP micro-bidding, you bid smarter on any app site and every creative you upload – no matter the size or format.

INVENTORY INSIGHTS

Get the deepest level of inventory insights, including average bid and win prices, for smarter budget and campaign planning.

Rule Your Media Buying with Smarter Automation

Scale your media buying with automation. Pre-define rules for impressions, clicks, CTR, and max bids per campaign, using myDSP’s smart automated rule engine. When a campaign isn’t measuring up, it will be automatically optimized

EVERYTHING YOU NEED IN
ONE DSP

myDSP combines the superior service, supply, and data-driven technology of MobFox and Matomy’s internal DSPs, together with smarter features for advanced programmatic advertising and optimization. Learn more about myDSP at www.mydsp.io