November Market

Overview:

Bing has reached its all-time high market share of 11.8% in November after a period of steady slow growth. However the combined market share of Yahoo and Bing is going down slightly, due to a decline in Yahoo’s market share. Moreover, the overall search activity (in terms of search queries) in the US has dropped down slightly, 4% decline since October.

http://www.comscore.com/Press_Events/Press_Releases/2010 /12/comScore_Releases November_2010_U.S._Search_Engine_Rankings

AdWords

• New Display Ad Builder features: The Display Ad Builder is an AdWords feature that allows the advertiser to create display ads without the need in image editing software by using templates. The new features added include AdWords Editor support and social templates which allow you, for example, to include your latest tweets in your display ads. In addition, more template optimization options are now available – text boxes and images are now moveable and resizable.

http://adwords.blogspot.com/2010/12/significant-advances-for-display-ad.html

• Opportunities tab update: Some new features are now available in the opportunities tab in your AdWords account. From now on you can view “ideas” in this tabs, which are alerts suggesting bid changes, first position bidding for certain keywords, and keyword suggestions. You can also export those ideas to Excel in order to review or save them.

http://adwords.blogspot.com/2010/12/discover-new-features-in-opportunities.html

• Keyword Tool updates: Some Keyword tool features have been updated. You can now “star” keywords to mark them for review later, and you can also view your keywords as plain text for easier editing.

http://adwords.blogspot.com/2010/12/keyword-tool-when-you-talk-we-listen.html

• Global Market Finder: This new and exciting feature brings together several tools you can use to better plan, create and optimize your global campaigns. Those tools include the Global Market Finder, which allows you to view and estimate the potential of global markets for your product in term of search numbers, Google Translator integration for creating foreign-language campaigns, and other tools that allow you to evaluate competition, compare between markets and more. If you are interested in opportunities for expansion, these tools will definitely help take your activity to the next level.

http://adwords.blogspot.com/2010/12/going-global-with-google.html

• Automated Rules: this feature (currently in beta) allows advertisers to create a customized set of rules that will make automatic changes to specific elements in their account based on criteria such as CTR or conversion rates. For example, it’s possible to create a rule that will modify the Max CPC bids based on conversion rates.

http://adwords.blogspot.com/2010/12/adwords-rules-and-so-can-you.html

MSN/Yahoo

• Merger Effects: A continuation from the last update, reports on the effects of the merger keep coming in. Another advertiser’s study reports results similar to what was previously reported, CPC seems to have spiked right after the merger, but right now the CPCs are going back to pre-merger levels. The CTRs dropped and remain lower than before the merger.

http://searchenginewatch.com/3641616

PPC Academy wrap-up

• SearchEngineLand.com have recently finished posting their “PPC Academy” series of blog posts – here is a chapter-by-chapter guide of the 1-year course on improving your PPC skills:

http://searchengineland.com/ppc-academy-wrap-up-guidebook-58725

Social networks world wide:

• Facebook continues to grow and steal users from smaller local social networks. You can view a map of the most popular social networks worldwide, and maps of changes since June 2009:

http://www.vincos.it/world-map-of-social-networks/

Predictions for 2011:

• What will happen in the PPC market in 2011? Bing will continue growing and gaining importance, the Mobile market will take off, CPCs will continue to go up and more:

http://searchengineland.com/sem-trends-for-2011-what-to-expect-what-to-do-57439

Curiosity of the week:

• Is online marketing as we know it in danger? An ex-Googler is building a new browser add-on that will allow a user to block all and any third-party data tracking. This will prevent Google from tracking conversion and tagging users for remarketing, among other things.

http://techcrunch.com/2010/12/13/former-googler-launches-disconnect-browser-extension-that-disables-third-party-data-tracking/

Thanks for reading,

Hi guys,

Here’s an update to open 2011 with:

AdWords:
It is now possible for some advertisers to place banners in the image search results page. In order to do it, create a simple display campaign (exclude search) and use the placement images.google.com. This can be combined with relevant keywords, or, if you search for this placement in the placements tool, by relevant sub-categories. The only banner size available for this placement is 728×90

https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=1066477

Youtube:
Some Keyword choices to use when targeting YouTube videos: Remember what users search for on Youtube vs. what they search for in Google are very different!
Use the following:
• Names (Lady Gaga, Justin Bieber)
• Titles (iCarly, High School Musical, Glee)
• Quotes (“don’t stop believin’)
• Actions/verbs (Dancing, Skating)
• Objects in the video (Car, Bike, Dog, Cat)
• Emotions (funny, cute, hilarious, best)
More on Youtube techniques here: http://searchenginewatch.com/3641672

2011 will be the year of Facebook: In 2010, a lot of advertisers have started exploring the opportunities Facebook had to offer, and many were disappointed by the low CTRs and conversion rates. However, the global, growing audience available through Facebook advertising continues to grow, and the huge volumes are starting to compensate for low CTRs.