MobFox: The Leading Mobile Programmatic Ad Platform on the Cloud

MobFox mobile ad platform
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The mobile programmatic ad sector is growing leaps and bounds, as evidenced by a recent eMarketer report showing that advertiser spend on mobile programmatic will grow to $14.2 billion by 2016 from an estimated $4.4 billion in 2014. Underpinning this growth is the [...]

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Five Last-Minute Holiday Email Marketing Tips

Holiday Email Marketing
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The annual holiday shopping extravaganzas known as Black Friday and Cyber Monday are well established as two crucial points each year in which retailers and advertisers can finally get ahead of the competition. In 2013, holiday shoppers in the U.S. [...]

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Matomy US Brings Advanced Performance Marketing Solutions to Advertisers and Agencies

Performance Marketing
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It’s been a big year for Matomy. We launched our Video offering in April. We acquired a majority stake in the domain monetization business Team Internet in June. And we had an IPO on the London Stock Exchange in July. [...]

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Post-Penguin Link-building Best Practices

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By: Marc Purtell Matomy’s Director of SEO Google’s Penguin search algorithm update threw a serious wrench in most digital marketers SEO efforts. It completely upended what many considered to be best practices for building and maintaining quality links. Its effects continue to [...]

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Matomy Advances Mobile Programmatic Advertising with MobFox Acquisition

Matomy Acquires MobFox
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Acquisition strengthens Matomy’s mobile and programmatic advertising capabilities, and follows its entry into a strategic partnership with global media giant Publicis Groupe  Digital advertising is undergoing a period of rapid growth and innovation, and nowhere is that more so than [...]

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MobFox Acquisition – Benefits to Matomy Publishers and Advertisers

MobFox mobile ad platform
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Matomy’s acquisition of MobFox has added several new capabilities to a revamped Matomy Mobile performance advertising solution. It brings mobile programmatic advertising solutions via the MobFox DSP, SSP and a single gateway for mobile, video and native ad inventory management [...]

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Facebook Advertising: Not For Cheapskate Marketers

Facebook advertising
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Advertising on Facebook has undergone a dramatic transformation over the last year. It’s evolved from what was primarily an engagement-based platform to one that offers advertisers direct response and, ultimately, sales. In late 2013, Facebook released a steady drip of [...]

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Incentivized Mobile Monetization — Challenges and Opportunities in 2015

Mobile Monetization
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Since 2012, the mobile games industry has grown rapidly at an annual 27% rate, according to a report by the games market research company NewZoo. Today 80% of all app revenue originates from money spent on games. By 2017, mobile [...]

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The Secret to Performance Advertising Success: Data and Great Creative

advertising-creative
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When Matomy announced last week its new partnership with global advertising and media giant Publicis Groupe, some in the ad industry saw it as a defining moment for data-based digital advertising. Was this the moment when data-based performance advertising overtook [...]

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Matomy Partners with Publicis Groupe to Build Global Leader in Performance Advertising

Publicis Groupe
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It’s been a big year for Matomy. We launched our Video offering in April. We acquired a majority stake in the domain monetization business Team Internet in June. And we had an IPO on the London Stock Exchange in July. [...]

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