Matomy Advances Programmatic Mobile Advertising with MobFox Acquisition

Matomy Acquires MobFox
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Acquisition strengthens Matomy’s mobile and programmatic advertising capabilities, and follows its entry into a strategic partnership with global media giant Publicis Groupe  Digital advertising is undergoing a period of rapid growth and innovation, and nowhere is that more so than [...]

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MobFox Acquisition – Benefits to Matomy Publishers and Advertisers

mobfox_blog
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Matomy’s acquisition of MobFox has added several new capabilities to a revamped Matomy Mobile performance advertising solution. It brings mobile programmatic advertising solutions via the MobFox DSP, SSP and a single gateway for mobile, video and native ad inventory management [...]

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Facebook Advertising: Not For Cheapskate Marketers

Facebook advertising
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Advertising on Facebook has undergone a dramatic transformation over the last year. It’s evolved from what was primarily an engagement-based platform to one that offers advertisers direct response and, ultimately, sales. In late 2013, Facebook released a steady drip of [...]

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Incentivized Mobile Monetization — Challenges and Opportunities in 2015

Mobile Monetization
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Since 2012, the mobile games industry has grown rapidly at an annual 27% rate, according to a report by the games market research company NewZoo. Today 80% of all app revenue originates from money spent on games. By 2017, mobile [...]

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The Secret to Performance Advertising Success: Data and Great Creative

advertising-creative
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When Matomy announced last week its new partnership with global advertising and media giant Publicis Groupe, some in the ad industry saw it as a defining moment for data-based digital advertising. Was this the moment when data-based performance advertising overtook [...]

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Matomy Partners with Publicis Groupe to Build Global Leader in Performance Advertising

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It’s been a big year for Matomy. We launched our Video offering in April. We acquired a majority stake in the domain monetization business Team Internet in June. And we had an IPO on the London Stock Exchange in July. [...]

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Industry Update: Facebook’s Atlas Ad Platform

Atlas Ad Platform
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In what may prove to be a seismic shift in the digital marketing industry, Facebook announced yesterday that it is releasing an entirely redesigned version of its Atlas ad platform. Facebook acquired Atlas from Microsoft for approximately $100 million in [...]

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How to Get Your App Downloaded 5 Million Times – App Distribution Guide

App Distribution Guide
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Launching a mobile app has never been easier, which is why it’s also never been harder to acquire quality users at a scale that helps turn a profit. With so many apps now on the market, app developers need to [...]

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Get Your App Discovered: 4 Indispensable Strategies

Get Your App Discovered
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You’ve done the ground work, put in the research hours, spent countless days brainstorming ideas and countless nights programming, and have finally arrived at the perfect app. The app functions flawlessly, without a bug or glitch to be found, and [...]

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Top 10 Tips to Maximize Website Revenue (Part 2)

Maximize Website Revenue
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In the previous post we began discussing the ongoing importance of website monetization, even in this age of increasing “appification.” While there is no doubt that people love apps, the vast majority of online activity still occurs through websites, whether [...]

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