Matomy Invests in Data-Driven Email Marketing and Ad Targeting Leader Avenlo

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Investment materially strengthens Matomy’s position in the large and growing email marketing sector, as well as its ad targeting and data management capabilities Today, Matomy took another step forward in advancing its performance-based advertising capabilities. The acquisition of a 70% [...]

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F8: Taking a Glimpse into the Future of Facebook

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  Last week I attended the F8 2015 Facebook Developer Conference in San Francisco. Here are some of the most interesting highlights that I think will be relevant to any social marketer. Messenger as a Platform for Third Party Developers and [...]

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Meet Matomy at Mobile World Congress 2015

Meet Matomy at Mobile World Congress
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Mobile World Congress (MWC) brings together industry leaders, marketers and innovators that will shape the mobile industry in the years to come. Matomy will be right in the heart of MWC, which runs from March 2-5 in beautiful Barcelona, Spain. Find [...]

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MWC Preview: Mobile (Wearable) Congress and a Mobile Ad World Beyond Display

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For those of us who have attended Mobile World Congress (MWC) in recent years, the event is nothing short of overwhelming, exciting and often groundbreaking. MWC is the place for hardware manufactures to shine, outside of the massive press events [...]

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Unlocking the Secrets of Facebook Advertising – Webinar and Tips

Unlocking the Secrets of Facebook
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Facebook now offers advertisers a growing set of advanced ad solutions that help generate real, measurable business results for mobile and canvas campaigns. By implementing these ad types, marketers can begin to realize the full customer acquisition benefits of Facebook [...]

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Team Internet COO, Stefan Wiegard on Using Domain/Direct Navigation Traffic for Mobile Affiliate Campaigns

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Editor’s note: A version of this interview was originally published by Mobyaffiliates Blog on February 2nd, 2015.   Team Internet is a direct navigation search and domain Monetization Company that is majority owned by Matomy Media Group. Stefan Wiegard is the Chief [...]

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Casual Connect Amsterdam – Kicking off 2015 in the Gaming World

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This year’s Casual Connect in Amsterdam was all about quality – user quality. As CPI and game-development costs continue to grow, game advertisers’ focus is shifting from number of new users to user-quality and lifetime value.   The Crisis in [...]

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The First Mobile Super Bowl – The Year of Mobile Game Ads

Mobile games ads
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Last Sunday, more than 100 million people worldwide watched a battle between the top-two franchises in the game today. I’m not talking about the on-the-field Super Bowl game between the New England Patriots and the Seattle Seahawks. I’m referring to [...]

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The Ultimate Guide to Email Acquisition Marketing [Free eBook]

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Email marketing is cost-effective, high-converting form of digital customer acquisition and must play a key role in every company’s performance advertising strategy. Having a targeted, optimized and well-designed message will take your marketing budget a long way and decrease your [...]

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En Route to Ibiza: Meet the Winner of Matomy’s ASW 2015 Sweepstakes

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Halbert Landers of Chicago is the lucky winner of Matomy’s Affiliate Summit West (ASW) 2015 Sweepstakes and will receive two flight tickets to beautiful Ibiza, Spain. Visitors to our booth at ASW 2015 in Las Vegas last month had the [...]

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