5 Tips for Successfully Launching and Monetizing a New App

5 tips to help with a new app launch and app monetization
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The app economy has grown exponentially over the last few years. While there is still tremendous untapped potential in the market, the “app bubble” has created a number of challenges for app developers and publishers both in terms of discovery [...]

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Game Developers – Stop Kicking Me Out Of Your Game!

Knights and mobile
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If you like playing free to play (F2P) games on your mobile or tablet you know how it works. You see a great ad for a game, you download the game and you play. But after 10-20 minutes of playing, [...]

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Facebook Goes Big with Overhaul of Right-Hand Rail Ads

Facebook's New Right-Hand Rail Ads
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Facebook’s advertising model continues to undergo a number of significant changes. From more targeted user group segmentation to the ability to connect offline customer purchase data with online consumer intent, Facebook is increasingly giving marketers more advanced ways of increasing [...]

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[Recap] LeadsCon Las Vegas 2014

leadscon-sm
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  The Matomy Media Group New York team touched down in Vegas on Monday, March 24 and hit the ground running. Over a span of two days the team met with numerous prospective clients, interviewed with various trade publications and [...]

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3 Benefits of a Multichannel Approach to Direct Marketing

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Editor’s note: A version of this post was originally published in Direct Marketing News.  Choice is a beautiful thing — especially when it pertains to the plethora of options direct and digital marketers now have at their fingertips. From email [...]

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How to Improve Direct Response Facebook Advertising

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  Editor’s note: A version of this post was originally published in PerformanceIN.  Facebook advertising has undergone a dramatic transformation in recent years. What was once primarily an engagement and affinity-based platform for advertisers, has been transformed into a hybrid [...]

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Facebook to Marketers: Get Smarter With Your Creative

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Editor’s note: A version of this post was originally published in Ad Age.  Engaging Images, but With Little Text, Now Get the Best Exposure on News Feeds The days of brands expecting high user engagement on Facebook from posting a [...]

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5 Best Practices for Great Facebook Ad Creative

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Editor’s note: A version of this post was originally published in Inside Facebook.  Facebook ads have come a long way in a few short years. The days of a brand posting a blurry photo from an event with a caption [...]

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Why CMOs Must Change Their Plans For Facebook

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Editor’s note: A version of this post was originally published in Forbes. This article is by David Serfaty, director of social advertising, Matomy Media Group. Facebook’s advertising model has undergone a dramatic transformation in recent months. What was once a [...]

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3 Takeaways from the Huge Growth in Global Mobile Ad Spend

Mobile App Distribution Techniques
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Mobile marketing has officially gone big. According to eMarketer, global mobile advertising spend grew 105% (yes, 105%) in 2013 to total $17.96 billion. This eye-popping growth rate is expected to continue into 2014, as mobile is on pace to rise [...]

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