Incentivized Mobile Monetization — Challenges and Opportunities in 2015

Mobile Monetization
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Since 2012, the mobile games industry has grown rapidly at an annual 27% rate, according to a report by the games market research company NewZoo. Today 80% of all app revenue originates from money spent on games. By 2017, mobile [...]

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The Secret to Performance Advertising Success: Data and Great Creative

advertising-creative
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When Matomy announced last week its new partnership with global advertising and media giant Publicis Groupe, some in the ad industry saw it as a defining moment for data-based digital advertising. Was this the moment when data-based performance advertising overtook [...]

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Matomy Partners with Publicis Groupe to Build Global Leader in Performance Advertising

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It’s been a big year for Matomy. We launched our Video offering in April. We acquired a majority stake in the domain monetization business Team Internet in June. And we had an IPO on the London Stock Exchange in July. [...]

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Industry Update: Facebook’s Atlas Ad Platform

Atlas Ad Platform
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In what may prove to be a seismic shift in the digital marketing industry, Facebook announced yesterday that it is releasing an entirely redesigned version of its Atlas ad platform. Facebook acquired Atlas from Microsoft for approximately $100 million in [...]

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How to Get Your App Downloaded 5 Million Times – App Distribution Guide

App Distribution Guide
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Launching a mobile app has never been easier, which is why it’s also never been harder to acquire quality users at a scale that helps turn a profit. With so many apps now on the market, app developers need to [...]

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Get Your App Discovered: 4 Indispensable Strategies

Get Your App Discovered
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You’ve done the ground work, put in the research hours, spent countless days brainstorming ideas and countless nights programming, and have finally arrived at the perfect app. The app functions flawlessly, without a bug or glitch to be found, and [...]

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Top 10 Tips to Maximize Website Revenue (Part 2)

Maximize Website Revenue
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In the previous post we began discussing the ongoing importance of website monetization, even in this age of increasing “appification.” While there is no doubt that people love apps, the vast majority of online activity still occurs through websites, whether [...]

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3 Keys for Success in Mobile-Video Advertising

mobile video
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Editor’s note: Matomy Media Group recently announced the launch of its new video content and monetization solution, Matomy Video (read about it here and here). The following post is the first in a series examining some of the key issues [...]

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How to Distribute Your Mobile App Like a Rockstar [Free Guide]

App Distribution Guide
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With the rapid expansion in the number of apps and downloads – over 50% growth year on year – the app landscape has grown increasingly competitive. For app developers and publishers to succeed in this hotly contested market, you don’t [...]

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Dmexco Roundup: Industry Insights from Cologne

Dmexco Conference 2014
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Dmexco has quickly grown into one of the largest and most important digital marketing conferences, drawing over 30,000 attendees, 800 exhibitors, and around 400 industry speakers this year alone. In many ways, Dmexco reflects the rapid growth of the digital [...]

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