In an exclusive webinar, PerformanceIN will host Matomy Media Group to tackle the current state of email acquisition marketing.

Lead by Matomy’s Christina Diederich, associate vice president, client strategy, ‘The Ultimate Email Acquisition Marketing Webinar’ will track the channel’s growth from humble beginnings to an industry valued at $3bn by 2017.

Referencing her wealth of digital marketing experience from both the EU and US, Diederich will look at email’s increasingly vital role in marketing, as well as weighing in on the ongoing CPM/CPA payment debate.

A Dominant Force

Despite the development towards mobile, email continues to be a dominant force in customer acquisition, according to Diederich:
“When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate​ at 66%, when compared to social, and direct mail. Email is still one of the most widely used sales channels. According to McKinsey E-mail remains a significantly ​more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined”.

“Over the last several years, deliverability has become more and more challenging for marketers. In order to assure consistent inboxing, compliance is a number one priority. A mailer who doesn’t stick to CAN-SPAM regulations or has slightly higher complaint rates than average has no chance of building strong relationships with major Internet Service Providers. These are just a few of the reasons why the quality for actions generated via email is high. Another reason for consistent quality of the email acquisition channel is the fact that today, data can be segmented and targeted according to users interests, conversion history, demographics and geographic location.”

The webinar will contain practical advice on how attendees can plan an email strategy tailored to their offerings and what should be taken into consideration before embarking on a campaign.

Webinar subscribers can expect to gain knowledge on managing multiple email marketing programs and partners, mobile optimization and design best practice.

The free Ultimate Email Acquisition Marketing Webinar will take place on Thursday, 14 May 2015 at 14:00 PM (GMT).

Register today if you’re looking to get the most out of email as an acquisition channel.