Today we are pleased to announce the acquisition of Optimatic, a leading independent New York-based programmatic video advertising company, which combined with the acquisition of Mobfox, further strengthens Matomy’s existing programmatic solutions.
Optimatic brings a unique proprietary video platform to Matomy, enabling top-tier publishers to manage their inventory programmatically and a full suite of digital video Supply Side Platform capabilities built on cutting-edge technology.
Commenting on the acquisition, Matomy CEO Ofer Druker said:
Matomy has strategically driven its products and services into the area most important to marketers, which is performance, and to media which consumers are increasingly engaging, which are mobile and video. Optimatic is a great fit in Matomy’s main growth engines, and substantially complements our mobile programmatic growth. In the coming years, video will play an important role in the revenue that will be generated from mobile advertising.
Chris Pfluger, CEO and Co-Founder of Optimatic added:
We found the right partner in Matomy, which shares our strategy and ambition. We are confident that together we will lead the market in programmatic video advertising and offer publishers one of the most robust platforms and technology on a global scale.
Matomy’s acquisition of Optimatic follows the strategic investment in Toronto-based data-driven email marketing company Avenlo, and last year’s acquisition of mobile programmatic advertising platform MobFox, which now forms the core of Matomy’s mobile performance advertising solution.