Menu
 

Matomy Offers Programmatic Buyers Improved Real-Time Audience Segmentation

Matomy Team
 
Share Button
 

Today we are excited to announce a new partnership with Quantcast, a digital marketing company that provides audience demographics measurement and delivers real-time advertising. The partnership will enable Matomy to offer better targeting capabilities for our advertisers and media buyers.

Quantcast’s measurement technology analyzes the anonymous data of millions of digital destinations, and provides accurate and granular insights when it comes to the audience composition of programmatic inventory.

Starting today, Matomy’s advertisers and media-buyers will be able to make more informed and optimal programmatic decisions that will improve their campaign’s results.

Read the full PR here

Learn more about Matomy Content Network here

Share Button
 
Share Button

Leave a Reply

Your email address will not be published. Required fields are marked *

​​ Thanks for signing up to our blog!

Get the latest smart tips & news from our experts!