Today we are excited to announce a new partnership with Quantcast, a digital marketing company that provides audience demographics measurement and delivers real-time advertising. The partnership will enable Matomy to offer better targeting capabilities for our advertisers and media buyers.
Quantcast’s measurement technology analyzes the anonymous data of millions of digital destinations, and provides accurate and granular insights when it comes to the audience composition of programmatic inventory.
Starting today, Matomy’s advertisers and media-buyers will be able to make more informed and optimal programmatic decisions that will improve their campaign’s results.
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