Today we are happy to announce that we have completed the integration of our U.S. subsidiary, MediaWhiz, into our global operations, exactly one year after the acquisition.
As part of the corporate integration, the MediaWhiz brand has been retired, with the company now serving as Matomy’s U.S. hub of operations.
In addition, our SEO team will be now part of Matomy and shall be called Matomy SEO.
Tom Lanzetta, formerly the chief financial and operating officer of MediaWhiz, will serve as Managing Director, U.S., at Matomy Media Group, and will oversee all U.S. business operations for the company.
This rebranding reflects our mission to offer advertisers, publishers and affiliates a single gateway of global performance-advertising solutions.
Commenting on the merger CEO Ofer Druker said:
“Merging the MediaWhiz brand into Matomy will provide our advertisers and publishers with a robust, single gateway of global multichannel performance-advertising solutions, no matter where they are located in the world. This brand merger will ensure we provide increased simplicity, diversity and quality in the programs we manage for advertisers and publishers. The time is right for one identity — one Matomy Media Group.”
“Tom Lanzetta is the right leader to oversee our U.S. operations,” said Druker. “We anticipate significant growth from our U.S. business in the years ahead, and Tom and his team will play a crucial role in our global success.”
Good luck to the new Matomy US team!