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Crafting the Perfect Email Campaign for the Holiday Season

Daryl Colwell
SVP of Business Development & Sales
 
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Attention email marketers – it’s time to start preparing for the holidays!

With retail sales projected to rake in up to $965 billion between November and January, a 4% increase from last year, there is ample opportunity to get a piece of the holiday advertising pie. And according to Forrester Research, e-commerce alone is expected to bring in nearly $334 billion in consumer spend by the end of this year, meaning it’s of the utmost importance that your email marketing game is on point.

Crafting the perfect email campaign can have a huge impact on your bottom line in 2015’s last quarter. With that in mind, I’ve penned the top 5 email marketing tips for the upcoming holiday season so you don’t end the year with coal in your bank account.

This article originally appeared on Business 2 Community and mThink. To read the full article, click HERE

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