Author Archives: Matomy Group

SEO Q&A With Ragan.com Reporter Russell Working

By Nicole Castro | Marketing Manager Ragan.com has established itself as one of the leading news outlets in the PR and content marketing space. Leading the daily news charge is Russell Working, a reporter for Ragan.com who focuses on the [...]
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SEO in 2013 Wrap-up

By Marc Purtell | Director, SEO 2013 was one of the most impactful years on the SEO industry in recent history. From the Panda updates early in the year to the crushing Penguin 2.0 in May to the launch of [...]
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Smart Content Marketing Leads to Successful Content Promotion

By Nicole Castro | Marketing Manager 2013 has been a big year for content. Marketers see great value in knowing when and how to market smart content. Our own SVP of business development Daryl Colwell was recently featured in CMO.com [...]
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VIDEO: Erez Gross on Matomy’s Mobile Partnership with AppNexus

Mobile has had a big year in 2013. It continues to grow at an eye-popping rate, reaching $3 billion in the first half of 2013 in the U.S., up from $1.2 billion a year earlier, the Interactive Advertising Bureau estimates, [...]
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Advertisers Are Learning to Love Mobile’s ROI Potential

By Keith Trivitt | Director, Marketing and Communications Advertisers are starting to get a lot more comfortable with mobile marketing and how mobile can benefit their brands. According to a recent report from eMarketer, nearly 20% of mobile marketers will increase mobile [...]
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CAPTCHA as Native Advertising: How Is This a Good Idea?

By Keith Trivitt | Director, Marketing and Communications Native advertising has gotten a somewhat mixed reception since it burst onto the online advertising scene late last year. Beloved by advertisers that view it as a new opportunity to engage and influence consumers [...]
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MediaWhiz Featured Publisher of the Month: Smiley Pete Publishing

By Jane Lim | Publisher Relations Manager Smiley Pete Publishing is a local publishing group reporting on all things in Lexington Kentucky. They own and operate Tadoo.com, SouthsiderMagazine.com, ChevyChaser.com, and BizLex.com. Recently, we spoke with Chuck Creacy, publisher at Smiley [...]
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Publisher Tip of the Month

By Jane Lim | Publisher Relations Manager Use Social Media to Build Online Authority & Credibility Social media has come a long way from its early days of individual connections. The social media evolution has resulted in the largest information [...]
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SVP of Business Development Daryl Colwell Interviews with Search Engine Journal at PubCon Las Vegas

By Nicole Castro | Marketing Manager John Rampton of Search Engine Journal interviews Daryl Colwell, senior vice president of business development, on the very hot topic of email compliance specific to TCPA regulation. Colwell explains that TCPA compliance means that [...]
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Facebook’s Shift from Engagement to Performance is Future of Social Advertising

By Keith Trivitt | Director, Marketing and Communications One week after its acquisition of Adquant’s social advertising agency (formerly known as Adotomi), Matomy Media Group‘s new director of social advertising, David Serfaty, wrote an opinion piece for AdExchanger in which he refutes [...]
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