Commentary

Daily Deals sites such as Groupon, LivingSocial and their international equivalents (KupiKupon in Russia, for example) have received a lot of press lately.  Article titles like “The three worst daily deal mistakes and how to avoid them” prove that, from … Continue reading →

Valentine’s Day is a terrific holiday for affiliate marketing.  Even though the recession isn’t over, online shopping gets a sweet boost right around February 14, with all those lovers looking for the right romantic gift. In addition to flowers, chocolates, … Continue reading →

We are making our debut at Game Developers Conference (GDC), as a silver sponsor! You can find us at our newly designed booth #2334, March 5-9, 2012. GDC is one of the world’s largest and longest running game industry events, … Continue reading →

Here’s a quick heads up about two updates to the Matomy Market platform that will make using the interface easier for all users. 1.   We’ve updated the look of our publisher and advertiser dashboards, making our system even easier to … Continue reading →

Naturally, an affiliate program’s success is largely dependent on its affiliates.  As a result, one of the first steps in any affiliate program is affiliate recruitment (both from within the Matomy Market network and beyond). As in any conversion funnel … Continue reading →

Matomy Media Group are exhibiting at ad:tech San Francisco April 3-4 Booth #1321 For more information or to arrange a meeting with us at the show contact: events@matomy.com

Dear Matomy Market Partners, This was a productive year for Matomy Market, and as we are now busy with sorting our resolutions for next year, I wanted to share with you a short recap of Matomy Market’s activities in 2011. … Continue reading →

Matomy Media Group begins the 2012 trade show circuit with the Affiliate Summit West show in Las Vegas. You can find us at the Meet Market exhibition, table KK and in the main conference, booth #237. The Meet Market opens … Continue reading →

Here’s to the hardworking affiliates at Matomy Market!  Instead of filling your stockings with cheap, breakable toys, or making you try on Auntie’s home-made bunny costume, we’re spoiling you with some great offers to run, just in time for the … Continue reading →

When helping advertisers build their affiliate program, we often talk about how important it is to offer competitive rates, a straightforward user flow, an ample amount of creative materials, and a successful landing page. These are the building blocks of … Continue reading →

For the last few months the Matomy Market Marketing Department brainthundered through all the elements that our clients and potential clients would want from our website.  Easy navigation, tools to make daily business easier, and a crisp, clean look that … Continue reading →

What’s on at ad: tech New York? Our ad: tech tour continues in New York, where we will be exhibiting at the largest gathering of digital marketers at Booth #1830, November 8-10. The three day conference features an exciting lineup of keynote speeches, seminars and Marketing Masters sessions all designed … Read More »

See what Adi has to say about his session, future trends and leveraging tech and operations leaders in his company. Question 1: Can you elaborate why the topic of your session is so important as our industry looks forward? In the past two years a lot of people felt that … Read More »

What’s on at ad: tech London? Matomy Media Group is a Silver Sponsor at this year’s ad: tech London show, September 21-22 and will be exhibiting at stand #268. To celebrate the opening of our UK office and our newest offering, Affiliate Program Management Solutions, we will be hosting a … Read More »

What’s on at dmexco? Matomy Media will be exhibiting at dmexco, the leading international event for everyone working in the global digital marketing and media industry, September 21-22, 2011. The must-not-miss occasion at the show is a drinks reception hosted by us on the first day of the show at … Read More »

Hi guys, This time we have Google updates only: 1. Topic targeting has launched! You can access this new feature by selecting the “topics” checkbox in the tabs dropdown. Topic targeting is similar to interest category marketing, but here is the difference:  in topic targeting, you place your ads on … Read More »

Updates are in! Industry Overview: SEMPO’s (search engine marketing professional organization) state of search marketing report ’11 is out, and things are looking good – the US SEM industry is projected to grow 16% this year, from $16.6 billion to $19.3 billion. The study projects 2011 spending to go up in … Read More »

Hi guys, It’s been a while since the last update, lots of news to share! Check it out! Read More »

Hi guys, Here’s an update to open 2011 with: • AdWords: o It is now possible for some advertisers to place banners in the image search results page. In order to do it, create a simple display campaign (exclude search) and use the placement images.google.com. This can be combined with … Read More »

2010 was an exceptional year for us here at XTEND! As a thank you to all our dedicated partners, check out our end of the year video. Wishing you all a happy and healthy New Year! XTEND Team